People
DeNovo Research Solutions provides the highest
quality deliverables to our clients by creating a project team for each
study that is unmatched in the industry. The team is aligned with each
client as a research partner, responsible for all aspects of that project
from proposal, design, analysis, through presentation of results.
Our project team consists of dedicated research
professionals with exclusive healthcare focus, exceptional understanding of
the research methodologies and customized designs utilized, and business
acumen to take research data to a level of action-oriented, value-added
direction for our clients.
A few of the key executives at DeNovo Research Solutions
are highlighted below. To view their bios/experience, please click on their
name.
Dawn A. Fleck,
President and Founder
Randall M. Long, Vice
President
Melissa J. Blunck,
Account Manager
Kelly E. Rumsey, Research
Manager
Matthew C. Sheffer,
Chief Methodologist
Karen M. Mannion,
Executive Research Director
Megan A. Macri,
Research Director
Emily H. Goad,
Project Operations Manager
Dawn A. Fleck
President and Founder
Seventeen years experience
Dawn
is responsible for leading the DeNovo team on all projects and delivering
clients the highest quality deliverables, presentations, and strategic
direction given our research findings.
Prior to founding DeNovo Research Solutions,
Dawn was a Vice President and member of the Senior Leadership Team at
Migliara/Kaplan, where she performed strategic marketing consulting,
qualitative and quantitative research design and analysis, new product
development, and account management for many major pharmaceutical clients.
Her prior years of experience were based solely in
marketing and product management for both consumer products and services.
Dawn earned an MBA, as well as her BS in Industrial Management and Applied
Mathematics, from Carnegie Mellon University in Pittsburgh, PA.
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Randall
M. Long
Vice President
Nine Years Experience
Randy is a
dedicated, capable Vice President with years of experience leading and
designing customized marketing research projects for pharmaceutical and
biopharmaceutical clients. At DeNovo, Randy is responsible for
developing client partnerships and leading major client research projects.
Prior to joining DeNovo Research Solutions, Randy
was an Account Executive at Migliara/Kaplan, where he managed several major
pharmaceutical clients and performed strategic marketing research and
consulting. In Randy’s six years at Migliara/Kaplan, he gained
increasing responsibilities and therapeutic knowledge by designing and
executing a wide variety of qualitative and quantitative studies
spanning most research methodologies. He has also led research teams
while conducting studies in domestic as well as international markets.
Randy earned an MBA, as well as BA in Psychology,
from Rutgers University in New Brunswick, NJ.
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Melissa
J. Blunck
Account Manager
Nine Years Experience
Melissa is
responsible for maintaining / developing client partnerships and
executing client research projects.
Prior to joining DeNovo Research Solutions,
Melissa was the Associate Director of Operations at TNS jstreet. She
served as an account manager for key clients, and was responsible for
the execution of all internet-based, quantitative projects.
Before joining TNS jstreet, Melissa was a senior
researcher at Migliara/Kaplan Associates, working on a wide variety of
qualitative and quantitative studies, spanning most research
methodologies. Her expertise was running large-scale, international
messaging / positioning, qualitative research.
Melissa earned a BA in Health Science and Policy
at the University of Maryland at Baltimore County.
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Kelly
E. Rumsey
Research Manager
Two Years Experience
Kelly is
responsible for managing all aspects of marketing research projects,
including planning and coordination, execution of each phase of
research, preparing final analyses for both domestic and international
studies, and active communication with clients. She has knowledge
in multiple therapeutic categories, including metastatic colorectal
cancer, psoriasis, endometriosis, HIV, and atrial fibrillation.
Previously, Kelly was a Research Manager at TNS
Healthcare, a large pharmaceutical market research firm, where she was
responsible for the execution and analysis of quantitative and
qualitative market research studies for both US and global
pharmaceutical and healthcare markets.
Kelly graduated in 2005 with a Bachelor of Arts in
International Relations and a minor in Entrepreneurship and Management
from the Johns Hopkins University in Baltimore, MD.
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Matthew C. Sheffer
Chief Methodologist, Advanced Analytics
Eleven years experience
Matt is responsible for research methodology and
multivariate analysis, as well as new product development efforts.
Previously, Matt was a Director of the
Advanced Methods Group at Migliara/Kaplan where he provided consulting and
analysis on all aspects of quantitative research. As Director of New
Products at M/K, Matt was charged with researching and implementing new
research methodologies and to institute creative and innovative product
offerings in order to achieve clients' research goals.
His expertise spans the areas of
decision modeling, product optimization and positioning, market
segmentation, and customer satisfaction and loyalty. Matt earned his
Master’s degree in Political Science from the University of Texas at
Arlington where he studied mathematical modeling of international processes
and decision-making. He earned his BA in Political Methodology from
Gettysburg College in Gettysburg, PA.
Matt is also the founder of Innolytics
LLC, a statistical and methodological consultancy which provides advanced
analytical services to firms in a wide variety of industries.
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Karen M. Mannion
Executive
Research Director
Nine years experience
Karen is responsible for leading project teams, and
delivering customized research design, analysis and reporting for all
clients.
Previously, Karen was a Research
Director at Migliara/Kaplan specializing in the design, execution and
analysis of quantitative market research studies for both US and global
pharmaceutical and healthcare markets. At M/K, Karen was charged with
developing “best practice” guidelines for various market research
methodologies and was the leader in company training and development.
Karen possesses expertise in several methodologies,
including positioning, market segmentation, and decision modeling for new
product development and for pricing new and existing products. Karen
earned her BS in Mathematics and Statistics from Salisbury University in
Maryland.
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Megan
A. Macri
Research Director
Six years experience
Megan is
primarily responsible for managing all facets of marketing research
projects, including study design, implementation and execution of each
phase of research, and quality control of all final analyses for both
domestic and international studies. She has experience in many
quantitative methodologies such as decision modeling, positioning,
and market segmentations.
Previously, Megan was a Senior
Research Manager for TNS Healthcare. Megan’s responsibilities in this
position included project management and execution of qualitative and
quantitative projects from the proposal stage through delivery of final
reports and presentations. Megan also worked as a Multivariate Analyst in
the Advanced Methods department at TNS Healthcare. In addition to her
project execution responsibilities, Megan was involved with the training
and mentoring of new employees.
Megan earned her Bachelor of
Business Administration with a specialization in Marketing from Loyola
College in Maryland’s Sellinger School of Business.
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Emily
H. Goad
Project Operations Manager
Seven years experience
Emily is
responsible for the coordination and execution of qualitative and
quantitative research for both domestic and international studies.
Previously, Emily
was a Senior Field Analyst for TNS Healthcare where she managed the
fielding of research projects from vendor selection through study
completion. She participated in the proposal development of
research projects by providing cost estimates, timing, and study
feasibility. While at TNS Healthcare, Emily also assisted in the
establishment and implementation of new fielding procedures. Prior
to her work with TNS Healthcare, Emily was a Market Research Analysis
for Black & Decker in Towson, Maryland. At Black & Decker, Emily
managed all phases of market research from proposal development to final
presentation. Emily possesses expertise in process development,
cost negotiation, data analysis and problem solving specific to the
healthcare and pharmaceutical markets.
Emily earned her
BS in Psychology from James Madison University in Virginia, and her MA
in Experimental Psychology from Towson University in Maryland.
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