Services
DeNovo Research
Solutions has more than a decade of experience executing customized,
strategic market research, specifically in the healthcare industry, and
more than a decade in consumer packaged goods and services.
While our unique
specialty, according to our most valued clients, is in conducting
sophisticated quantitative research and choice modeling, our research
acumen spans a very broad array of services. With our expertise
across all research methodologies, we are able to customize each research
study design to meet the specific needs, regardless of product life cycle
stage, budget or timing issues. Some of the research services we
provide include:
- Strategic Qualitative Research
- Choice Modeling
- Usage / Behavioral Segmentation
- Treatment Algorithm Modeling
- Characteristic Based Choice
Modeling
- Market Segmentation
- Attitude, Tracking, and Usage
- Detail Aid Evaluation
- Market Landscaping
- Product Positioning
- Concept Evaluation
- Message Optimization
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Each of the
techniques offered by DeNovo Research Solutions are utilized in different
ways depending on our clients’
research questions that need to be addressed during the product
lifecycle...
...in Phase I, where market analysis and
early compound assessments are necessary to understand the current
therapeutic playing field...
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Market
Analysis |
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What is the
current market structure and perceptions of available agents?
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How are
agents used and patients treated?
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What are
the key segments within physician and/or patient markets? Which
segments should we target?
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...in Phase II, where pipeline products need
to be optimized for commercial success...
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Product Optimization |
- With a product in development, what is the
value of achieving certain clinical endpoints or target
indications?
- What is the expected usage of, or interest
in, our product given various profiles?
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...in Phase III / Phase IV, where
soon-to-launch agents require message crafting and ideal brand positioning
to maximize commercial opportunity in the appropriate target markets...
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Brand Commercialization |
- How do we best position our brand to
optimize commercial success?
- How do we price our product to maximize
revenue / market adoption?
- What is the optimal messaging strategy to
promote / detail our brand?
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...during Post Launch, where existing brands need
further evaluation to prepare for new competitive challenges or to
tactically evolve brand franchises with post-launch efforts.
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Brand Evaluation and Tactics |
- How do we track our brand’s progress?
- If we want to grow share, how can we
optimize our brand or franchise?
- If new competition enters the market, how
do we preserve our brand equity and/or market position?
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With our talented
research professionals, we are able to execute any research technique among
most any target audience with the convenience and precision that our
clients desire and their management requires.
Our mission at DeNovo Research Solutions is
to add value to our clients' business decisions using customized market research
to help them exploit the opportunities for their healthcare brands.
